The agent chooses
Every Home Pro on the page is one the agent recommends to their own clients.
The recommendation standard
Chosen by your agent. Never bought.
Every Home Pro on a real estate agent’s page is one the agent chose. No Home Pro can pay to be there, and no referral is sold to a crowd.
The principles
Trust has to survive the referral.
Never bought
No Home Pro can pay to be added to an agent’s page.
Right for the job
The Home Pro’s trade and service area have to fit the homeowner’s request.
One Home Pro, not a crowd
Each referral goes to one Home Pro. It is never sent out for bids.
The agent sees it
Every referral carries the agent’s name, and the agent can change their Home Pros at any time.
The homeowner decides
A referral is a trusted place to start, not an obligation to hire.
What happens
From a need at home to the right Home Pro.
- 01
The homeowner asks for a trade
They start from their agent’s page, not from a search or a public directory.
- 02
They’re connected with the agent’s Home Pro
One of the Home Pros the agent chose for that trade and area, in the agent’s name. They get the Home Pro’s number, or the Home Pro calls them.
- 03
The homeowner decides what happens next
They talk with the Home Pro and confirm fit, scope, credentials, timing and price themselves.
The order
The agent’s own picks, in a clear order.
When an agent has more than one Home Pro for a trade, the homeowner is connected with one of them in this order. Beyond the homeowner’s own previous Home Pro, it never goes outside the agent’s picks, and no Home Pro can pay to be added.
- 01
The homeowner’s previous Home Pro
If they’ve used a Home Pro for this trade before, that Home Pro comes first.
- 02
The agent’s Home Pros who offer a gift card
A gift card from the agent, to use with that Home Pro.
- 03
The agent’s Home Pros who take referrals directly
The homeowner’s request is sent to them, so they can call first.
- 04
The rest of the agent’s picks
Every one of them chosen by the agent.
The boundary
A trusted referral is not a warranty.
Home Pros are independent businesses. Home Pro Valet gives homeowners a better place to start; homeowners stay responsible for choosing and hiring any Home Pro.
Not adsno Home Pro can buy a place on an agent’s page
Not bidsa request goes to one Home Pro, not a crowd
Not anonymousevery referral carries the agent’s name
The same standard for everyone
Built on trust, not traffic.
Whether you’re an agent, a Transaction Coordinator, a Home Pro or a homeowner, the standard is the same.